For IT teams wrestling with tight budgets and the relentless demands of AI, high-performance computing, and media workflows, the cost of premium infrastructure has often been the deciding factor between upgrading or making do. ATTO Technology is now trying to remove that barrier.
ATTO FastFrame AIR — engineered for high-performance deployments where airflow is restricted and reliability is non-negotiable.
New pricing on Celerity Fibre Channel, FastFrame Ethernet and ThunderLink adapters delivers greater value while preserving ATTO performance and reliability
We have made investments in engineering, software, interoperability, & optimization that help customers get more from [their] infrastructure. This update makes [ATTO] accessible to more customers”— Tim Klein, President & CEO, ATTO Technology
AMHERST, NY, UNITED STATES, October 21, 2026 /EINPresswire.com/ — ATTO Technology, Inc., a global leader in high-performance storage and network connectivity, has announced reduced pricing across a wide range of its Celerity® Fibre Channel Host Bus Adapters, FastFrame™ Ethernet Network Interface Cards and ThunderLink® Thunderbolt™ adapters.
The move is designed to make it simpler for organizations to adopt ATTO connectivity in data-heavy environments without sacrificing the performance tuning, interoperability, reliability, and software features that set ATTO apart from commodity alternatives.
With many enterprises modernizing their infrastructure for AI, high-performance computing, enterprise IT, and professional media production, the connectivity layer has become a decisive factor in how well servers, workstations, networks, and storage systems perform together. The new pricing gives customers and channel partners greater flexibility to match workload demands while staying within infrastructure budgets.
“Customers should not have to choose between the connectivity performance their applications require and the economics their organizations demand,” said Tim Klein, President & CEO, ATTO Technology. “We have made significant investments in engineering, software, interoperability and optimization that help customers get more from the infrastructure they already own. This pricing update makes those capabilities accessible to more customers and applications.”
Connectivity Solutions Included in the Pricing Update
Every ATTO adapter pairs hardware with ATTO-developed drivers, software, and management features, all independently validated across a range of hardware, operating systems, and software. This system-level approach is what distinguishes ATTO from commodity connectivity — and it remains unchanged across every product in this update, which includes select:
- Celerity Fibre Channel HBAs for high-performance shared storage, enterprise infrastructure, and demanding data environments. (https://www.atto.com/products/atto-celerity-fibre-channel-hbas)
- FastFrame Ethernet NICs including FastFrame AIR, for high-bandwidth networking across professional workstations, servers, and data-intensive infrastructure. (https://www.atto.com/products/high-performance-ethernet-nics)
- ThunderLink Thunderbolt adapters providing high-performance Ethernet and Fibre Channel connectivity for Thunderbolt-enabled systems. (https://www.atto.com/products/thunderlink-adapters)
The pricing adjustment also targets organizations that want to improve infrastructure performance without a full-scale server, storage, or workstation refresh. By upgrading the connectivity layer, customers can resolve bottlenecks, tap into faster storage and networking technologies, and get more life out of existing systems.
For ATTO channel partners, the revised pricing opens up more opportunities to bring premium connectivity into customer environments where acquisition cost may have previously been a barrier. Partners can now bundle ATTO’s engineering and software optimization into more complete infrastructure offerings.
Availability
Effective October 1, 2026, the new pricing is available directly from ATTO, through ATTO’s authorized distributors and reseller partners, and on applicable products in the ATTO online store at https://shop.atto.com.
For product information, purchasing assistance, or help finding an authorized partner, visit www.atto.com.
About ATTO
For over 35 years, ATTO Technology, Inc. has been a global leader specializing in network and storage connectivity and infrastructure solutions for the most data-intensive computing environments. ATTO works closely with its partners to create the world’s best end-to-end data delivery, management, and storage solutions.
Richard Root
ATTO Technology, Inc.
+1 716-691-1999 ext. 285
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Why it matters: As data-intensive workloads grow across industries, the cost of high-performance connectivity has often been a barrier to upgrading legacy systems. ATTO’s pricing adjustment could help more organizations modernize their infrastructure incrementally, extending the lifespan of existing investments while preparing for next-generation storage and networking demands.
