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MUSE Awards crown Season 2 winners from 14,000 entries, naming NBCUniversal and Coach among honorees

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MUSE Awards crown Season 2 winners from 14,000 entries, naming NBCUniversal and Coach among honorees

The creative and design worlds just got their latest benchmark for excellence. The 2026 MUSE Creative Awards and MUSE Design Awards have unveiled their Season 2 winners, a selection culled from more than 14,000 submissions worldwide — a scale that underscores how competitive the field has become.

MUSE Awards crown Season 2 winners from 14,000 entries, naming NBCUniversal and Coach among honorees

This season’s honorees span advertising, branding, digital experiences, architecture, interior design, product development, packaging, and other professional disciplines. The full 2026 MUSE Design Awards S2 results are now public.

MUSE Awards crown Season 2 winners from 14,000 entries, naming NBCUniversal and Coach among honorees – image 2

Looking ahead, the 2027 MUSE Creative Awards call for entries is now open, as is the 2027 MUSE Design Awards call for entries.

MUSE Awards crown Season 2 winners from 14,000 entries, naming NBCUniversal and Coach among honorees – image 3

The 2026 MUSE Creative Awards and MUSE Design Awards have announced their Season 2 winners, recognizing work within today’s creative and design industries.

The Season 2 winners show how clear ideas and considered execution can influence industries and the people they serve. That is the standard MUSE was established to honor.”— Thomas Brandt, spokesperson of IAA

NEW YORK CITY, NY, UNITED STATES, October 16, 2026 /EINPresswire.com/ — The 2026 MUSE Creative Awards and MUSE Design Awards have officially named their Season 2 winners, honoring work defined by clarity of concept, execution quality, and relevance to the current creative and design landscape.

Out of more than 14,000 entries from around the globe, the winners represent standout achievements in advertising, branding, digital experiences, architecture, interior design, product development, packaging, and a range of other professional fields.

Both competitions are presented by the International Awards Associate (IAA), which designs the MUSE Awards as an international stage where creative and design work is judged purely on merit. Recognition is anchored in the quality of each submission and the professional standards reflected in its development and execution.

A Global Field of Creative and Design Achievement
Season 2 saw submissions from independent professionals, agencies, studios, brands, and organizations across international markets, highlighting the breadth of expertise within both contests.

Notable participants included NBCUniversal, Amazon News, Coach, rhode, Sony Group Corporation, George P. Johnson, Unilever / Breaktime Media / WPP Unite, Scopely, Dell Technologies, HBA, Leica Geosystems, Dongfeng Nissan Auto Sales Co., Ltd., Baidu Online Network Technology (Beijing) Co., Ltd., Geely Auto mobile Holding (Shanghai) Co., Ltd, Nikken Sekkei Ltd, Aedas, and Ralph Appelbaum Associates. Winning work was also produced for global brands such as The LEGO Group, Vimeo, W Hotels, Embraer Commercial Aviation, Paramount+, lululemon, McDonald's, Disney, Bentley Motors Europe, City of Helsingborg, Dar Global, FERRERO TRADING (SHANGHAI) CO., LTD., Starbucks, and Lee Kum Kee.

That breadth of participation reflects MUSE’s international reach across the creative and design sectors. From built environments and consumer products to campaigns and digital experiences, this season’s winners demonstrate how purposeful ideas paired with skilled execution can shape industries and everyday life.

Recognition Grounded in Professional Evaluation
A jury of 222 professionals from 39 countries reviewed the Season 2 submissions, contributing expertise across creative communication, architecture, interiors, product design, digital experience, branding, and related disciplines.

MUSE’s blind judging process evaluated every entry on the strength of its idea, execution, and overall achievement — with no consideration given to company size, reputation, or market visibility. That approach ensures each distinction reflects genuine professional judgment and the merit of the presented work.

Among the distinguished jurors were:
• Fabio Barros, Global Creative Director at Meta;
• Amy Leo, Creative Director at IKEA;
• Atakan Salcioglu, Creative Design Manager at HUAWEI;
• Chase Abraham, Sr. Director of Creative Excellence at The Coca-Cola Company;
• John Muhlenkamp, Director of Industrial Design at GoPro, Inc.;
• Benjamin Kuhn, Sr. Program Manager UX & Innovation at Hyundai America Technical Center;
• Johana Mendoza Rodriguez, Architectural Designer at Olson Kundig;
• Zhijun He, Senior Designer at Samsung.

“Work earns lasting recognition when its value extends beyond the moment it is introduced,” said Thomas Brandt, spokesperson of the International Awards Associate. “The Season 2 winners show how clear ideas and considered execution can influence industries and the people they serve. That is the standard MUSE was established to honor.”

The complete list of 2026 MUSE Creative Awards and MUSE Design Awards Season 2 winners is available at https://museaward.com/winners.php and https://design.museaward.com/winner.php.

Continuing the MUSE Standard
With this season wrapped, the MUSE Awards keep building an international record of the work, professionals, and organizations pushing creative and design practice forward.

Professionals, agencies, studios, and brands interested in future cycles can explore upcoming entry opportunities, categories, and submission requirements through the official MUSE Creative Awards and MUSE Design Awards websites.

• Early Bird Deadline: November 19, 2026
• Final Extension Deadline: February 25, 2027
• Results Announcement: April 16, 2027

About MUSE Creative and Design Awards
The MUSE Creative Awards and MUSE Design Awards are prestigious international design competitions celebrating excellence in creativity and design across diverse industries. The awards honor innovative projects that push boundaries, inspire audiences, and redefine global standards of design innovation and creative excellence. Each year, the MUSE Awards unite the global creative community of designers, architects, brands, and agencies whose work shapes the future of creativity and design.

About International Awards Associate (IAA)
Established in 2015, the International Awards Associate (IAA) is a global organization dedicated to recognizing professional excellence and outstanding achievements across industries. IAA organizes internationally recognized award programs including the MUSE Creative Awards, MUSE Design Awards, Vega Digital Awards, NYX Awards, TITAN Business Awards, London Design Awards, NY Product Design Awards, French Design Awards, and Noble Business Awards, among others.

Sharon W.
International Awards Associate Inc.
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Why it matters: With over 14,000 entries and a 222-member international jury, this season’s results signal that rigorous, anonymized evaluation is becoming the standard for recognizing creative and design excellence. For brands and agencies, a MUSE win now carries weight as an independent marker of quality — one that could influence client decisions and industry reputations in the year ahead.


David Hall

David Hall

David is the senior editor at TodayInCinema. He has a background in journalism and has worked with various media outlets, covering topics ranging from box office analysis and film reviews to awards season and streaming industry news. When he is not writing, David enjoys reading, hiking, photography, and exploring new coffee shops.


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