Tuesday, July 28, 2026

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Sky Bird Launches National “WhyUseATravelAgent” Campaign in Its 50th Anniversary Year

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Southfield, MI – This month, as Sky Bird marks five decades in business, the company is unveiling an ambitious nationwide awareness effort aimed at promoting, backing, and uplifting the travel advisor community throughout North America. Centered on the hashtag #WhyUseATravelAgent, the initiative seeks to bring travel professionals together, enhance consumer understanding, and emphasize the essential role that travel advisors play in a travel landscape that is more complicated than ever.

With geopolitical tensions, flight cancellations, shifting entry policies, and changing global conditions continuing to affect travelers around the globe, Sky Bird is urging travel agencies, advisors, and industry partners to jointly highlight the benefits of relying on a trusted travel expert.

As a component of this program, Sky Bird has developed customizable promotional materials, social media graphics, educational messaging, and supporting resources that travel agencies can tailor with their own logos and distribute to their customers.

“For five decades, Sky Bird has stood alongside the travel advisor community, and we feel the time is right to spearhead a wider industry conversation about the genuine worth that travel advisors provide to travelers every day,” said Norman Knowles, CEO of Sky Bird. “When disruptions occur, travelers soon understand that technology by itself cannot substitute for experience, advocacy, guidance, and personal support. This campaign is about uniting the industry to remind travelers that professional travel advisors remain one of the most vital assets in travel.”

The campaign also underscores Sky Bird’s enduring dedication to the travel advisor community. Over the last 50 years, Sky Bird has assisted agencies nationwide with exclusive airfare solutions, state-of-the-art booking systems, global airline collaborations, round-the-clock expert help, and its custom-designed WINGS Booking Platform.

“Travel advisors are the foundation of this industry, and they merit more visibility, stronger advocacy, and greater support,” said Arvin Shah, Chairman of Sky Bird. “As we commemorate our 50th anniversary, we wanted to celebrate this milestone by starting an initiative that mirrors our long-term commitment to the travel advisor community. We are proud to help drive efforts that strengthen the profession, boost its value, and support its ongoing expansion across North America.”

About Sky Bird Travel

Celebrating 50 years of sector leadership, Sky Bird is a premier airline consolidator in North America, offering travel professionals exclusive airfare options, cutting-edge booking technology, global airline alliances, and dedicated assistance. Via its proprietary WINGS Booking Platform, Sky Bird provides travel agencies with access to competitive airfare deals, NDC content, multi-GDS capabilities, and 24/7 expert support. Sky Bird serves travel professionals throughout the United States via a network of domestic and international offices and collaborations with more than 100 global airline partners.

For more information, visit www.skybirdtravel.com.

Media Contact:

Contact Person: Priya Chhabra

Company: Sky Bird / Sky Vacations

Email: priya@skyvacations.net

Phone: +1 248 653 1618

City: Southfield

State: MI

Country: USA


David Hall

David Hall

David is the senior editor at TodayInCinema. He has a background in journalism and has worked with various media outlets, covering topics ranging from box office analysis and film reviews to awards season and streaming industry news. When he is not writing, David enjoys reading, hiking, photography, and exploring new coffee shops.


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