When a cactus-water brand throws a launch party this starry, it signals more than just a product drop — it marks a cultural moment for functional hydration. Vanessa Hudgens and Oliver Trevena didn’t just celebrate Caliwater’s nationwide expansion; they turned Pura Vida Miami’s new West Hollywood outpost into a magnet for celebrities and influencers on Monday, November 2.
Brooklyn Beckham, Gregg Sulkin, Hannah Stocking, and multiple Love Island cast members mingled with tastemakers as the co-founders hosted an exclusive evening. The event underscored how Caliwater is moving beyond the beverage aisle into premium lifestyle spaces, partnering with Pura Vida Miami — a café brand that now operates more than 50 locations across seven states and Washington, D.C.
The collaboration brings two of Caliwater’s signature flavors, Watermelon and Wild Prickly Pear, to all Pura Vida Miami locations nationwide. It’s a strategic push into cafés, hospitality venues, and wellness-focused settings, placing the cactus water brand directly in front of consumers who already value quality and community.
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“We’ve always believed Caliwater has an opportunity to bring something different to the hydration category, and partnerships like this help us introduce the brand to more people in their everyday lives,” said Oliver Trevena, Co-Founder of Caliwater. “Pura Vida has built an incredible community around its food, beverage and lifestyle experience, making it a natural partner for us. We’re excited to bring Caliwater to their guests nationwide and continue building the brand through partnerships that share our vision.”
Guests sipped Caliwater refreshments alongside Pura Vida Miami’s signature offerings, blending two lifestyle-driven brands that both prioritize quality, hospitality, and a sense of belonging. The evening was as much about connection as it was about hydration.
This launch marks another milestone in Caliwater’s national expansion. The brand has been steadily growing its retail distribution and hospitality partnerships, using culturally driven collaborations to reach consumers outside the traditional beverage aisle. The brand’s co-founders, Hudgens and Trevena, have positioned Caliwater as a functional hydration option made from sustainably sourced prickly pear cactus, delivering antioxidants, vitamins, and five naturally occurring electrolytes in a light, refreshing drink.
Caliwater’s flavor lineup includes Wild Prickly Pear, Watermelon, Blood Orange (created with Demi Lovato), Dragon Fruit (created with Benson Boone), Pineapple, and Ginger + Lime. Kid-friendly pouches are available in select flavors. The company emphasizes sustainability, noting that prickly pear cactus requires up to 80% less water than traditional crops.
Pura Vida Miami, founded in 2012 by Omer and Jennifer Horev, has grown from a single Miami Beach café into a multi-state concept known for avocado toasts, pasture-raised egg dishes, chef-driven salads, cold-pressed juices, and açaí bowls. Its bright, airy spaces are designed as a “third place” between home and work — a fitting home for a brand like Caliwater that aims to be part of everyday wellness routines.
For more information, visit drinkcaliwater.com.
Why it matters: Caliwater’s partnership with Pura Vida Miami shows how celebrity-backed wellness brands are moving beyond influencer buzz and into real-world retail. By embedding itself in a popular café chain, the company is normalizing cactus water as a mainstream hydration choice — and proving that functional beverages can scale through hospitality partnerships.
Erinn Lynch
Blaze PR
erinn@blazepr.com
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