The holidays are getting a head start on the countdown. The 2026 Hallmark Wine Advent Calendar—produced by Wines That Rock under license from Hallmark—is now shipping, and if last year’s sellout is any guide, it won’t linger on shelves.
NEW YORK, NY, UNITED STATES, November 6, 2026 /EINPresswire.com/ — For those who already have their holiday playlist queued up, the annual ritual is back: the Hallmark Wine Advent Calendar ships this week, packing 24 all-new mini bottles behind its festive doors. Each 187ml pour—one for every night from December 1 through Christmas Eve—rotates through red, white, rosé and sparkling varieties sourced from Argentina, Australia, California, Chile, France and New Zealand.
This isn’t just a grab bag of grapes. The lineup includes a light Sauvignon Blanc, a fruit-forward Rosé, a silky Cabernet Sauvignon and everything in between. Every bottle is matched to a classic holiday activity—movie nights, cookie baking, cozy evenings—so drinkers can cross off their Hallmark Holiday bucket list as December rolls on.
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“Fans tell us this calendar has become part of their holiday tradition,” said Heather Hudson, COO of Wines That Rock. “Every night, they open a window, pour a glass and check another moment off their holiday bucket list with the people they love. This is our best calendar yet, and we expect it to sell out again.”
Easy to order, easy to gift, and Mom’s love it.
The 2026 edition is available now at hallmarkchannelwines.com for $129.99 (regularly $149.99), with ground shipping included. That price point—$5.42 per mini bottle—is competitive for a curated wine set, especially one that sells out year after year.
For gift-givers, the calendar simplifies the season: shoppers can mark an order as a gift, add a printed personal message inside the box, and send tracking updates directly to the recipient’s inbox. It’s a natural fit for Friendsgiving hosts, office exchanges, stocking stuffers, and anyone who already owns every wine gadget.
Order by November 18 to ensure delivery in time for the December countdown.
Why it matters: The Hallmark Wine Advent Calendar has transitioned from novelty to tradition, reflecting a broader consumer appetite for experiential, countdown-style products that blend indulgence with nostalgia. With last year’s sellout and this year’s early shipping, Wines That Rock is betting that scarcity—and the emotional pull of a nightly ritual—will drive another holiday rush.
About Wines That Rock
Wines That Rock is a lifestyle wine company that creates licensed wines and spirits with some of the world’s most beloved entertainment and pop culture brands. Through its partnership with Hallmark, Wines That Rock produces Hallmark Channel Wines, including the annual Hallmark Wine Advent Calendar. Learn more at winesthatrock.com.
Media contact
Heather Hudson
Heather@winesthatrock.com
Hallmark Wines
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TM & © Hallmark, used under license. Bottled by In Good Taste. Must be 21 or older to purchase. Please enjoy responsibly.
Customer questions: hello@ingoodtaste.com.
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Heather Hudson
Hallmark Wines
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