Forget passive viewing: a new streaming venture wants audiences to click, explore, and even shop the worlds they watch. At the American Film Market in Los Angeles, Hollywood Expansion Corporation (HEC) is formally inviting filmmakers and rights holders to submit films for consideration for its planned 2027 streaming platform. The company, which works with teams behind major motion pictures, says it connects financing, production, sales, and distribution with brand partnerships and interactive experiences.
At AFM, HEC invites filmmakers and rights holders to submit films for its planned 2027 platform, with interactive experiences and brand partnerships.
“We built HEC to connect the steps filmmakers need to take a project from financing through distribution,”— Stephanie GarvinCHICAGO, IL, UNITED STATES, November 13, 2026 /EINPresswire.com/ — HEC has developed interactive experiences designed to let viewers explore products and destinations connected to the films they watch. Its planned streaming platform would bring those experiences alongside the films, giving viewers the choice to discover more about the worlds on screen.
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“We built HEC to connect the steps filmmakers need to take a project from financing through distribution,” said Stephanie Garvin, founder and CEO of Hollywood Expansion Corporation. “By bringing brands that belong in the story together with interactive ways for audiences to engage, we can create new revenue opportunities for productions.”
Through HEC Brands, the company works with film teams and businesses on partnerships that can begin during production and continue through a film’s release. These may include on-screen product integration, premiere events, retail relationships, activations and film-inspired products.
“We look for brands that belong in the story,” said Marie Ralston, co-founder and chief marketing officer of Hollywood Expansion Corporation. “When we get that right, the brand can become part of what audiences remember long after a typical ad campaign ends. People come back to the movies they love.”
Filmmakers and rights holders can visit HollywoodExpansionCorporation.com and use the Partner With Us form on the homepage. Film inquiries should include a brief synopsis, the project’s status, available rights and territories, and a private screener link if available. HEC also welcomes inquiries from industry partners, brands and agencies through the same form.
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Why it matters: As streaming competition intensifies, HEC’s model suggests a future where films double as immersive retail and tourism gateways. If successful, this could open new funding streams for independent productions while fundamentally changing how audiences interact with the stories they watch.
