Global creative competitions rarely pause for reflection, but the 2027 MUSE Creative Awards and MUSE Design Awards are doing exactly that — asking entrants to rethink their own processes before they submit. With a shared theme built around reinvention, the programs challenge designers and storytellers to treat craft as something fluid rather than fixed.
The 2027 MUSE Creative Awards and MUSE Design Awards are now open for submissions, inviting professionals, designers, agencies, studios, brands worldwide.
Reimagine Craft invites creators and designers to look again at how ideas are shaped, tested, and refined.— Thomas Brandt, spokesperson of IAA
Reimagine Craft: 2027 MUSE Creative Awards and MUSE Design Awards Open for Submissions
The call for entries is officially underway for the 2027 competition cycle, with both programs welcoming work from creative professionals, designers, agencies, studios, brands, and firms across the globe. This year’s unified theme, “Reimagine Craft,” is the brainchild of the International Awards Associate (IAA), which organizes both competitions. The theme urges participants to approach shifting creative and design terrains with curiosity, intentionality, and a fresh perspective on how ideas are cultivated, honed, and ultimately realized.
2027 Theme: Reimagine Craft
Reimagine the Process. Refine the Possibility.
The landscape of creative and design work is in constant flux, driven by emerging tools, formats, materials, methods, and evolving audience expectations. The “Reimagine Craft” theme pushes participants to revisit familiar workflows, venture into uncharted creative territory, and transform solid concepts into purposeful output—all while preserving the judgment, care, function, and meticulous detail that distinguish truly exceptional results.
For 2027, MUSE is honoring work that meets change with originality, precision, and polished execution. The challenge isn’t merely to chase new trends, but to re-envision the entire process, amplify the final product, and craft work that merits international acclaim.
“Craft is not fixed; it evolves as people, tools, materials, and expectations change,” said Thomas Brandt, spokesperson of the International Awards Associate (IAA). “Reimagine Craft invites creators and designers to look again at how ideas are shaped, tested, and refined. The strongest work does not pursue change for novelty alone; it uses new possibilities with purpose and turns them into something clear, relevant, memorable, and meaningful.”
Where Creativity and Design Are Refined with Purpose
The two award tracks offer complementary lenses for viewing how concepts reach the world. The MUSE Creative Awards focus on strategy-driven ideas expressed through storytelling, media, and immersive experiences. In parallel, the MUSE Design Awards recognize concepts that materialize into products, spaces, systems, and environments through function, problem-solving, and sharp execution.
Across both portfolios, MUSE celebrates individuals and teams who approach process with intention—transforming briefs into opportunities, research into direction, and creative or design choices into work that influences how audiences interact with brands, content, products, spaces, and environments.
The 2027 MUSE Statuette: The Muse Reimagined
This year’s statuette embodies the “Reimagine Craft” ethos through a fusion of classical elegance and modern flair. From the poised Muse and delicately sculpted gown to the floral motifs and radiant architectural elements around her, each detail speaks to the imagination, precision, and artisanship at the heart of superior creative and design work. Reshaped for today’s evolving industries, the statuette pays tribute to those who challenge conventional methods, explore novel avenues, and refine every concept with purpose.
Eligibility & Key Dates
Entries are open to agencies, brands, creative and design studios, production companies, marketing teams, designers, architects, manufacturers, developers, independent professionals, and organizations from around the world.
Those interested are encouraged to submit before the Early Bird Deadline on November 19, 2026. The Final Extension Deadline falls on February 25, 2027, with winners slated for official announcement on April 16, 2027.
For complete details or to submit an entry, visit:
MUSE Creative Awards: https://museaward.com/
MUSE Design Awards: https://design.museaward.com/
About MUSE Creative and Design Awards
The MUSE Creative Awards is an international advertising awards program that honors excellence in advertising, branding, digital media, marketing, video, social media, branded content, experiential, and related creative communications. The MUSE Design Awards is an international design competition celebrating outstanding achievement in architecture, interiors, products, packaging, lighting, landscape, fashion, transportation, and related design disciplines. Together, the two programs spotlight work defined by clear purpose, thoughtful execution, and meaningful impact.
About International Awards Associate (IAA)
Founded in 2015, International Awards Associate (IAA) is a global entity devoted to recognizing professional excellence across industries. Its portfolio includes the MUSE Creative Awards, MUSE Design Awards, Vega Digital Awards, NYX Awards, and TITAN Business Awards, among other international programs.
Sharon W.
International Awards Associate Inc
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Why it matters: In an era where tools and trends shift rapidly, the MUSE Awards’ 2027 theme signals a broader industry push toward intentional creativity over novelty. For designers and agencies worldwide, this competition isn’t just about recognition—it’s a benchmark for whether their work can adapt meaningfully to a changing landscape while maintaining core standards of quality and craftsmanship.
