The Axle AI FOCUS panel for Avid Media Composer facilitates smooth Op-Atom MXF workflows
Axle AI FOCUS debuts at IBC2026 Conference (Stand 7.D20)
Industry leader Axle AI, with over 1,000 MAM and DAM sites worldwide, shows integrated solution that runs locally, without cloud storage and AI providers.
In the last few years, we’ve seen a significant portion of the media industry conclude there's no substitute for the speed, security, control and searchability of storing core media assets locally.”— Sam Bogoch, CEO, Axle AI
BOSTON, MA, UNITED STATES, September 4, 2026 /EINPresswire.com/ — Axle AI, the frontrunner in on-premise media asset management, is unveiling a significant new offering, Axle AI FOCUS, at Amsterdam’s IBC conference next week. Drawing on eight years of in-house AI development and its March acquisition of Portfolio DAM from Monotype/Extensis, Axle AI now provides media teams with FOCUS: a single, unified interface for all their media, subclips, and metadata—whether AI-generated or human-tagged—no matter where it resides. This tool puts the power of the AI revolution under your control, featuring an extremely simple user interface and budget-friendly workgroup pricing. With social media marketing demanding constant repurposing of existing content, a solution like Axle AI FOCUS has become indispensable.
“In the last few years, we’ve seen a significant portion of the media industry conclude that while cloud workflows may have their place, there is no substitute for the speed, security, control and searchability of storing core media assets locally,” said Sam Bogoch, Axle AI’s CEO. “The sad fact is there are so many tools for different phases of a media workflow, with so many different interfaces, that users get confused. We decided to create a single, unified interface that follows you through the entire media workflow, from ingest through final review, in a single, easy-to-use package.”
With a strong focus on privacy, security, and performance, Axle AI FOCUS begins as a 100% on-premise solution. Its MAM and AI modules all operate on cost-effective local hardware, delivering a smooth, integrated browser front end that manages everything for creative users. No data ever leaves your site. Whenever cloud capabilities such as threaded review or the browser timeline editor are used, they are deployed only at the customer’s discretion, typically on customer-managed virtual servers—not hyperscalers like AWS, Microsoft, or Google.
Beau Nilsson, Director of Post Production and Operations at Radley Studios, said “Axle AI gives us a straightforward way to keep our projects organized and accessible. Just as importantly, their team has been great to work with. We’re always experimenting with adding external tagging data into our Axle AI catalog, and their support team is genuinely interested in helping us execute those ideas.”
Axle AI FOCUS combines the feature sets of four previously separate Axle AI products into a streamlined browser-based user interface and single platform:
• Axle AI MAM
• Axle AI Tags
• Axledit / Axle AI Cloud
• Portfolio DAM
Axle AI FOCUS comes in three core configurations, each customizable:
Axle AI FOCUS Field
• MAM
• Semantic search and scene understanding
• Panels for Adobe Premiere and other Adobe applications
• Drag and drop app for Resolve, FCP
• Full REST API support
• 3 named-user license (expandable)
• Half-day onboarding and remote system configuration
From $2,995 USD per year
Axle AI FOCUS Team
• Everything in Field, plus:
• Trainable AI recognition models for faces, logos, objects, transcription and OCR
• Custom AI ONNX model support
• Connectr workflow automation, 2 concurrent workflows
• 5 named-user license (expandable)
• 1-day onboarding and remote system configuration
From $14,995 USD per year
Axle AI FOCUS Workgroup
• Everything in Team, plus:
• Raw camera format support and DPX image sequence workflows
• Portfolio DAM subsystem with image processing features
• Rough cut editing
• Cloud review and approval
• Connectr workflow automation, 8 concurrent workflows
• 10 named-user license (expandable)
• 20 named-user private cloud license (expandable)
• 2-day onboarding and remote system configuration
From $28,995 USD per year
Axle AI will be demonstrating Axle AI FOCUS at Hall 7, stand 7.D20 at IBC in Amsterdam from September 11th through 14th.
About Axle AI, Inc.
Axle AI, Inc. is dedicated to making media smarter. As the leading developer of radically simple media search software that runs on premise, Axle AI has empowered its over 1,000 customer sites to solve the key problem of finding and repurposing their video content. Axle AI’s solutions are renowned for their ease of installation, use, and affordability, catering to diverse sectors including video post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising, and government organizations worldwide.
Axle AI is a privately held company, whose founders have extensive industry experience in DAM and MAM. Investors include Emerging Ventures Capital, Stadia Ventures, Jason Calacanis’ LAUNCH accelerator, and Quake Capital. Axle AI’s CEO, Sam Bogoch, formerly led Avid’s Interplay Workgroup and Media Central product lines; Axle AI’s growing team includes members with decades of work in the media management and storage industry. www.axle.ai.
Agustina Lopez Castro
Axle AI, Inc.
+1 617-702-0943
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