The holiday countdown has officially begun for wine lovers. The 2026 Hallmark Wine Advent Calendar, produced by Wines That Rock under license from Hallmark, is now shipping — a full three weeks before the first door gets opened on December 1. After selling out completely last year, this year’s edition returns with an entirely new lineup: 24 mini bottles of red, white, rosé and sparkling wine, one for each night from December 1 through Christmas Eve.
Behind each window, buyers will find a different pour — ranging from a light Sauvignon Blanc to a fruit-forward Rosé to a silky-smooth Cabernet Sauvignon, with plenty of variety in between. The wines are sourced from top growing regions across Argentina, Australia, California, Chile, France and New Zealand. Each 187ml mini bottle is sized for one generous glass or two smaller pours to share.
Beyond the wine itself, every bottle comes paired with a classic holiday activity. The idea is that fans can check items off their Hallmark Holiday bucket list as they move through December — think movie nights, cookie baking sessions and cozy evenings with loved ones.
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“Fans tell us this calendar has become part of their holiday tradition,” said Heather Hudson, COO of Wines That Rock. “Every night, they open a window, pour a glass and check another moment off their holiday bucket list with the people they love. This is our best calendar yet, and we expect it to sell out again.”
Easy to order, easy to gift, and Mom’s love it.
The 2026 Hallmark Wine Advent Calendar is available now at hallmarkchannelwines.com for $129.99 — a $20 discount off the regular $149.99 price — with ground shipping included.
Designed for gifting, the calendar simplifies holiday shopping. During checkout, shoppers can mark their order as a gift, add a personal message that gets printed and tucked inside the box, and have tracking updates sent directly to the recipient’s inbox. It’s positioned as an easy win for Friendsgiving hosts, office gift exchanges, stocking stuffers and the wine lover who already has everything.
Orders must be placed by November 18 to ensure delivery in time for the December countdown.
About Wines That Rock
Wines That Rock is a lifestyle wine company that creates licensed wines and spirits with some of the world’s most beloved entertainment and pop culture brands. Through its partnership with Hallmark, Wines That Rock produces Hallmark Channel Wines, including the annual Hallmark Wine Advent Calendar. Learn more at winesthatrock.com.
Media contact
Heather Hudson
Heather@winesthatrock.com
Hallmark Wines
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TM & © Hallmark, used under license. Bottled by In Good Taste. Must be 21 or older to purchase. Please enjoy responsibly.
Customer questions: hello@ingoodtaste.com.
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Heather Hudson
Hallmark Wines
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Why it matters: The Hallmark Wine Advent Calendar has become a recurring holiday ritual for many, and its quick sellouts signal strong demand for experiential, brand-driven wine products. For fans of the Hallmark channel and casual wine drinkers alike, this calendar offers a structured — and giftable — way to count down to Christmas without the guesswork of picking a new bottle each night.
