Movie theater campaign focuses on Tennessee’s food insecurity and how Davis Brothers Dairy is making a difference to fight hunger.
Movie audiences across Tennessee are about to see more than just trailers before the feature film. The Dairy Alliance is turning pre-show advertisements into a platform for a local dairy family’s mission to combat hunger. Running in select Tennessee movie theaters through January 3, 2027, a new 30-second video spotlights the Randy Davis Memorial Milk Fund, asking viewers to help provide real dairy milk to neighbors who struggle to afford it.
The ad, drawn from the “From Our Farm to Your Family” campaign, features Sam Craun, co-owner of Davis Brothers Dairy and daughter of the late Randy Davis. In the clip, Craun speaks about her father’s lifelong drive to make milk accessible to those in need—and her own pledge to carry that work forward.
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“Dairy farmers’ commitment to their communities extends well beyond the farm, and Davis Brothers Dairy exemplifies this,” said Farrah Newberry, CEO of The Dairy Alliance. “In their home state of Tennessee, one in six people are food insecure. By sharing Sam’s story, we hope to inspire moviegoers to help carry on Randy’s legacy and support access to milk for families in their own communities.”
A dairy farmer’s legacy of giving back
Randy Davis and his brother founded Davis Brothers Dairy in Philadelphia, Tennessee, back in 1984. But it wasn’t until 2011 that Randy began organizing milk drives around Knoxville, raising money to deliver fresh milk to local families. After his death in 2016, his family created the Randy Davis Memorial Milk Fund to keep that mission alive.
“When my dad was alive, he was very passionate about getting milk to people who may not be able to afford it,” Craun says in the video. “I do it for him. I do it in his memory.”
Today, the fund supplies milk to food pantries across East Tennessee. Donations pay for bulk purchases, and volunteers deliver the milk directly to pantries, where families can pick up a fresh gallon. Since 2023, the Davis family has purchased more than 6,500 gallons of milk for those in need.
Help carry Randy’s legacy forward
For Sam Craun, each gallon of milk shared is a tribute to her father and a continuation of the work he held most dear. By supporting the Randy Davis Memorial Milk Fund, moviegoers can help sustain that spirit of generosity—bringing fresh milk to a family table and reminding neighbors facing tough times that their community cares.
To watch the video, learn more about the Randy Davis Memorial Milk Fund, or make a donation, visit donateagallonofmilk.com.
For more information about The Dairy Alliance, visit thedairyalliance.com or follow @TheDairyAlliance on Facebook and Instagram.
About The Dairy Alliance
The Dairy Alliance is a nonprofit funded by dairy farm families of the Southeast. We work diligently with dairy farmers, schools, sports teams, health professionals, local organizations, state leaders, the media, and the public to promote dairy foods and raise awareness of the dairy industry. Our efforts center in eight states: Alabama, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, and Virginia.
Kim Miller
Ink Link Marketing
kmiller@Inklinkmarketing.com
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Why it matters: With one in six Tennesseans facing food insecurity, this campaign shows how a local dairy family’s personal mission—now amplified on the big screen—can turn a trip to the movies into a chance to fight hunger. The Randy Davis Memorial Milk Fund’s model of bulk milk purchases and volunteer delivery offers a direct, scalable way for communities to address a basic need.
